Local Digital Marketing Stats Every Franchise Should Know
Understanding the impact and importance of local digital marketing can yield a range of positive results, allowing you to reach your target audience precisely when you need to. In this blog, we’ll explore key statistics that highlight why local digital marketing should be a priority for your franchise.
Importance of Local Digital Marketing for Franchises
Franchises operate in diverse communities, each with unique demographics and consumer behaviours. Local digital marketing allows franchises to connect with their local communities, establish brand awareness, and drive foot traffic or online conversions. Here’s why it matters:
1. Local SEO Boosts Visibility:
97% of people learn more about a local company online than anywhere else (Source: SEO Tribunal)
50% of consumers who conduct a local search on their smartphone visit a store within a day (Source: Google Think)
78% of location-based mobile searches result in an offline purchase (Source: SEO Tribunal)
The data speaks for itself when it comes to the importance of optimizing your website and content for local search queries. By implementing robust local SEO strategies, such as optimizing your Google My Business listing and integrating local keywords, franchises can significantly enhance their visibility and attract potential customers who are actively seeking their goods or services.
2. Impact of Local Reviews:
88% of consumers trust online reviews as much as personal recommendations (Source: Brightlocal)
57% of consumers will only choose your business if it has 4 or more stars on Google reviews (Source: DemandHub)
Businesses with a 5-star rating on Google get 39% more clicks than businesses with a 1-star rating. (Source: DemandHub)
Encouraging customers to leave positive reviews and managing online reputation effectively have been shown to favourably influence consumer decisions. Franchises should actively monitor and respond to reviews to maintain a relevant and positive brand image.
3. Local PPC Campaign Effectiveness:
76% of people who conduct a local search on their smartphone visit a business within 24 hours (Source: BizcaBoom)
Local PPC ads drive a 200% higher conversion rate than traditional advertising.
Utilizing local PPC campaigns, which include geotargeting and localized ad copy, can boost your franchise’s efficiency in reaching local customers effectively and driving immediate conversions.
Successful Franchise Examples
Many franchises have successfully leveraged local digital marketing strategies to enhance their brand presence and drive sales:
Tim Hortons: Uses localized marketing campaigns, including geotargeted ads and local promotions, to attract nearby customers. They often tailor their offerings and promotions based on regional preferences and events.
Canadian Tire: Engages with local communities through social media and local event sponsorships to build brand loyalty. They often participate in local community events and sponsor sports teams or community initiatives.
Conclusion
Localized digital marketing is not just beneficial for businesses today - it’s essential, especially for a franchise aiming to expand its local customer base and grow its business operations.
By implementing effective online marketing techniques such as local SEO, curating and managing your online reputation, and leveraging localized PPC campaigns, franchises can stay competitive and effectively reach their target audience in their respective markets.
Understanding these local digital marketing statistics can help franchises make informed decisions and prioritize local digital marketing efforts. To learn more about how these strategies can benefit your franchise, contact us at Rocket Marketing. We're here to help you implement effective local digital marketing techniques to help your business thrive.